A website layout is a basic pattern (or structure) that define’s a website’s overall layout. It has the function of structuring a website both for its owner and to the visitors. It puts the important parts of a website center and front, so that it offers clear directional links for browsing and enables easy navigation from one page to another. A website layout can be made of several components that include graphics, images, video and other media. However, more elements than this usually become the focus of a website as a whole. A website layout is an important factor in making sure a website is easy to operate and has good search engine optimization (SEO).
The importance of a website layout becomes apparent when you see websites with cluttered layouts. In fact, many websites that are poorly designed or which lack basic elements frequently rank poorly in search engines. Many people think that the best way to draw in visitors is to cram as much information into a website as possible. This is not the best approach as many visitors do not have the time or patience to read too much text.
Good website layout should concentrate on the focal points of the website, those areas that draw attention immediately and encourage visitors to take action. One of the main purposes of a website is to convey to visitors what your main website goals are. Focal points, or commonly known as the focal point in a scene, are usually physical places or things that draw visitors’ eyes towards something else, or towards your content. Focal points can include logos, headlines, sub-headlines, images, videos and other visual content.
Having a website layout that focuses on the focal points of your pages encourages visitors to stay on your site longer, and potentially click on other links within your site in order to learn more about your products or services. The more attractive your focal point is, the higher the chances of visitors engaging with your content, and subsequently making purchases. For example, if you focus on your logo, then you will draw the eyes of potential customers towards it, encouraging them to click on it, or at least reading the small description that’s usually included with the image or video. Research has proven that it takes around 60 seconds for someone to read a description online, so including a clear and concise description in your design can improve conversion rates.
Another way to draw in traffic and encourage visitors to stay longer is by having the best layouts are consistent and consist of the essential components. This means that even when a website layout contains images or video content, all the parts should look the same. If you have different images or video elements on two different pages or have texts on different sub-pages, then the chance of visitors finding everything they need quickly and without hassle is reduced dramatically.
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Websites are becoming increasingly complicated due to the increased popularity of social networking websites. As such, more people are visiting these websites than ever before. Because of this, it has become increasingly important to ensure that visitors are kept entertained and well-informed, especially through various informative articles, news flashes and blog posts. If a layout consists of many unconnected pieces, then visitors may become bored quickly. To combat boredom and keep visitors interested, it is advisable to try and combine different types of media into one website layout.